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Some Report Samples With Expert Data Miner, you can fetch the
detail for each of your visitors.
If you use AdWords, especially the network content, you can track down the behaviour of the people who click on your ads,
see which page they ask, if they come back later on (provide that you use cookies), this information is available for each referring website. You can ask the software to scan for click fraud and provide you a report with their IPs.
In the reports on search engines, you can segment your visitors, add a column to see how many found your site through an organic search or filter in/out those who used paid keywords.
The tutorial describes some cases, but to summarize - you can virtually plot any variable
against any another with filters and custom columns.
User click path:
The user path or click path is
available from 19 reports in Expert Data Miner Log Analyzer. If you take a
look at the most popular pages, downloads, landing pages, geographical
locations, search phrases, etc.. you can select a line and get the list of
all the visitors who were involved with the current line. The above screen
appears when you select one of those visitors. Nested pages are pages that were
asked when a visitor clicked on an hyperlink Most Popular Pages: With this report, you can know how
many times each of your pages were fetched and the average time spent by
your visitors on each one (when it is possible). The Average time is also given for
the referred visitors, so those who were sent to your site by a search
engines or an external website or an hyperlink inside an email. If you right click on a line of the
current report you get an historical chart for the last 30
days. The hits of the current page and its most important referrers are
shown. In eight reports you can right click on a line (landing page,
search phrase, downloadable file, country, etc..) and get an historical
chart for all the columns in the report, including the custom columns that
you created. Conversion - Profit
In the Enterprise Edition, you can
use EDM to detect click fraud or to validate the results of another system
like Google Analytics. Here the last colum was created to fetch te net revenue
( purchases minus cost per click x nb of clicks) even if the visitor purchase a
product at his third or fourth visit. So the column gives you how often someone who
found your website with some keywords will eventually get the page "thank you for purchasing with us!" later on.
Hourly Statistics
With this report, you not only know
how your web traffic is distributed for each hour of the day, you also get
the percentage of returning visitors for each hour. Returning visitors are
people who visited your site at least once over the previous months.
To get non zero values in this column, you need to implement the relevant
cookies in your log files and define which cookie you use in the general
configuration of EDM. The column 'Returning Users' can be added at will in
many other reports; daily statistics, external referrers, visitors by
countries, etc.. External Referrers In the report 'External
Referrers' a line with a referrer (www.answers.com) was selected and
the user right clicked to get the above chart . If you have too much
columns/curves, you can still display selectively the ones that you choose
with a combo box. Here the combo choice was 'All curves' . Search Engines: One report among many others in the
category 'Search Engines'. The popup concerns the phrase typed by
different visitors who used the French engine 'voila' (hidden by the
popup). In most reports under the Search Engines section, you can
also add up to 10 user defined columns. Filters: A broad range of filters exist in
EDM. You can apply such filters on 'hits' (lines in your log) or either
visitors. Filters can be combined with an OR/AND condition. External referrers are often driving
visitors to your website. Even if you did not pay to get publicity you may
wish to evaluate the quality of those visitors. Among several metrics, EDM
gives you the average number of pages that your visitors fetched once they
discovered your site. The number of visits can be slightly smaller than
the number of hits if one visitor clicked twice on his initial entry page
for some reason. The popup was obtained with a mouse click on one of the
red numbers; it gives the distribution behind the average. You want more details? you can take a look at the online tutorial or download the free trial version.
Such kind of reports are also available if you wish to deal with websites
outside the Google AdWords network; tracking down the behaviour of the dispatched
visitors and their conversion rates for each website is easy if you use cookies.
Even if you use Google Analytics cookies, EDM can handle them.