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You can fetch the click trail for any user from 19 reports in Expert Data Miner. The click trail of your visitor will depend heavily of some factors like his landing page, the keywords that he used to find your site, the fact that he is or not a returning user, etc... |
Lets start with the report on search phrases. Behind any search phrase there can be several users who reached your website. The column Avg Pages per Visitor gives you the the average number of pages that your visitors asked during their whole session.
Picture 1
If you click on one of the underlined numbers ( here the 6.47 in red) you get the following distribution.
Picture 2
Here 15 users fetched 16 times the same landing page (one user clicked twice on his Google link) but some users were more interested by your site and asked for more pages. The user for which the click stream will be studied asked for 12 pages during his whole session. One can also fetch the position of this website on Google or Yahoo for the search phrase "jet fighters" or either fetch the click path of the users who reached the site with this phrase. Let's select back the same line, right click and select the Fetch click path option (see from picture 1).
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There is 15 users who got 16 hits, which means that one user clicked twice on his Google link during his session. Lets click on the second line of the above popup now.
Picture 4
If the visitor had downloaded any file, it would be present in the list box below. However the click stream of the user is accessible from this report. Now the click streams of the visitors are accessible not only from this report, but from 19 different reports; All you need is to right click on a line and choose this option when needed. In some cases you can also retrieve an historical chart that corresponds to the line that you view. If you see some anomaly on a curve, you can also click on a peak and the click trail of the visitors for that specific date will appear.
If a user is asking for a page and he wasn't referred by any website or any of your page, the pages are not nested like the ones that you see above. Often it will be because it's a spider but some browsers will not feed the server with any information in the referrer field also. If a visitor clicks on a link from a page, the second page appears below, shifted to the right. If he press his back button the next page that appears will be shifted to the left.
This rule is valid if your visitor asked for less than 2000 pages (except for spiders). Please not that some hits are also discarded for the sake of clarity; For example if one request generates two lines in your log file, one with a code 304 and one with a code 2000, only one line is used to represent the user path.